Our research
Areas of interest in consumer buying attitudes
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Impact of Personal Values on Purchasing Decisions
To what extent do personal values such as environmental care, animal ethics, and sustainability influence consumer choices in different product categories (food, clothing, electronics)?
– How do differences in personal values affect purchasing decisions by country or region?
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The Role of Sustainable Consumerism
– How do consumers define responsible consumption and to what extent do they put it into practice?
Is there a relationship between income levels and the propensity to make sustainable purchasing choices?
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The Impact of Demographics on Consumer Attitudes
– Are there significant differences in buying attitudes and behaviours between different age, gender, or economic groups?
– How does the place of residence (city vs. rural) affect attitudes towards sustainable consumerism?
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Purchasing trends and changes in different product categories
What are the main motivations of consumers when choosing organic, local, or ethically produced products?
– What factors are most important when choosing products in different categories, such as food, clothing, electronics, or entertainment services?
