Research results

What we will use them for

Our research aims primarily to deepen the understanding of consumer attitudes on a global scale, which will bring a number of benefits to different sectors and stakeholder groups. Here are some key areas where the results of our project can have significant applications.

1. Market strategies: the results of the research will provide companies and entrepreneurs with valuable information about consumer preferences, which will enable them to adapt their products, services, and marketing strategies to current market trends and expectations.
2. Public policy: governments and international organisations can use the data to shape social and economic policies that promote responsible consumer practices and sustainable development.
3. Consumer education: educational organisations and community groups can use research findings to inform and educate consumers about ethical and informed purchasing choices.
4. Product development: manufacturers are offered new perspectives to innovate products that are more in line with consumer values and expectations, such as sustainable sourcing, production ethics, or local sourcing.
5. Strengthening local markets: the results can help local entrepreneurs and manufacturers understand how they can compete with global brands by leveraging local strengths and tailoring their offerings to local consumer preferences.
6. Scientific development: our research contributes to the academic literature in the fields of behavioural economics, marketing, and social research, offering new insights and validating existing theories on consumer behaviour.

These results not only raise awareness of consumer attitudes, but also stimulate innovation and changes in attitudes toward consumption at many social and economic levels.