How do we survey our respondents?

The main research method for our project is survey research, which we conduct using Google Forms. It allows us to collect data in an organized and efficient way on an international scale. The details of this method are described below:

1. Surveys

These studies are carried out through surveys aimed at consumers from different countries. The survey was designed to collect data on respondents’ attitudes, behaviours, and shopping preferences. The questions are varied and include both closed and open answers, allowing for a deeper understanding of consumer motivations.

2. Use of Google Forms

Google Forms is used to create and distribute online surveys. This platform makes it possible to easily reach a wide group of respondents, while ensuring the anonymity and security of the processed data. Surveys can be easily shared on social media, emails, and other digital channels, increasing the reach of the study. The surveys are conducted in national languages.

3. Statistical analysis of the results

Once the data are collected, we will proceed with statistical analysis to identify patterns and trends in responses. We will use tools such as SPSS and R to perform descriptive, correlational, and regression analysis. These statistical techniques allow you to assess the relationships between different variables and to understand the impact of demographics, personal values, and other factors on purchasing behaviour.

4. Presentation of results

The results will be presented in graphic and text form on the project website, in research reports, and at conferences. This makes it easier to share findings with a wide audience, including policy makers and other researchers.